Vol. 22 No. 1 (2025): JUNE 2025

Articles

• Financial Management of Yogyakarta Students: The Role of Locus of Control, Love of Money, and Financial Inclusion

  Anika Kumalasari, Siti Resmi, Alivia Meyrizka Utami

  1-11

  • pdf

• Eco-Friendly Innovation Strategy: Analysis of Absorption Capacity and Knowledge Management of MSMEs in Yogyakarta

  Salsadilla Choirunnisa, Siti Nursyamsiah

  12-28

  • pdf

• The Influence of Green Innovation, Green Market Orientation, and Marketing Capabilities on The Marketing Performance of Green MSMEs

  Diyah Rahayu Nur Qomariyah, Audita Nuvriasari

  29-44

  • pdf

• The Effect of Price, Promotion, and Product Innovation on Grab Car Customer Satisfaction

  Heryanti Heryanti, Subarjo Subarjo

  45-57

  • pdf

• Affordable Value Innovation: Study in Education Industry in Indonesia

  Pepey Riawati Kurnia

  58-71

  • pdf

• How Green Marketing Affects Brand Equity On Wuling Electric Cars: A Study on Gen Z And Millennials

  Rizki Muhammad Aldino, Deru R Indika

  72-83

  • pdf

• Behavior Analysis of Return Intention Revisit: The Role of Destination Service Quality Through End Statisfaction in Bali Yellow Waterfall Tourism

  I Wayan Meryawan, Tjokorda Gde Agung Wijaya Kesuma Suryawan, Made Mulia Handayani, I Dewa Agung Ayu Eka Idayanti, Mahayanti Fitriandari

  84-97

  • pdf

• The Effect of Environmental, Social, and Governance (ESG) Disclosure on Basic Material Company Financial Performance

  Dellya Assyifa Sabrina, Sriyono Sriyono, Retno Yulianti

  98-114

  • pdf

• Gen Z’s Interest in Buying Le Minerale Products: Seen From The Influence of Social Media Advertising, Word of Mouth And Brand Image As Intervening Variables

  Marlita Wulansari, Bartolomius Dias, Arief Nurrahman

  115-129

  • pdf

• Brand Image Mediates the Relationship between Influencer Credibility and Purchase Decisions among Generation Z

  Penny Rahmawaty, Dewanti Eka Purnama

  130-145

  • pdf