Usmayanti, Vivi, et al. “The Effect of Descriptive Norms, Injunctive Norms, and Enjoyment-Based Motivation on Buying Behavior of Fashion Goods: A Case Study of MSMEs in Jambi City”. JPPM (Jurnal Pendidikan Dan Pemberdayaan Masyarakat), vol. 10, no. 2, Nov. 2023, pp. 135-47, doi:10.21831/jppm.v10i2.64130.