Rahayu, Suryaningtyas, and Audita Nuvriasari. “The Effect Of Market Orientation, Competitive Advantage, And Marketing Capabilities On The Marketing Performance Of Small And Medium-Sized Enterprises In The Crafts Industry Yogyakarta”. JURNAL ILMU MANAJEMEN, vol. 22, no. 2, Dec. 2025, pp. 200-14, doi:10.21831/jim.v22i2.90030.