ALDINO, Rizki Muhammad; R INDIKA, Deru. How Green Marketing Affects Brand Equity On Wuling Electric Cars: A Study on Gen Z And Millennials . JURNAL ILMU MANAJEMEN, [S. l.], v. 22, n. 1, p. 72–83, 2025. DOI: 10.21831/jim.v22i1.81828. Disponível em: https://jurnal.uny.ac.id/index.php/jim/article/view/81828. Acesso em: 6 jun. 2025.