PENGARUH PROGRAM GREEN CAMPUS, ENVIROMENTAL KNOWLEDGE, DAN SOCIAL  INFLUENCE TERHADAP CIRCULAR ECONOMY BEHAVIOUR MAHASISWA UNS

Rasyida Septi Arnetta; Dewi Kusuma Wardani

doi:10.21831/jep.v23i2.99589

Authors

Rasyida Septi Arnetta Universitas Sebelas Maret, Indonesia
Dewi Kusuma Wardani Universitas Sebelas Maret , Indonesia

DOI:

https://doi.org/10.21831/jep.v23i2.99589

Keywords:

Program Green Campus, Environmental Knowledge, Social Influence, Mahasiswa

Abstract

Penelitian ini mengkaji pengaruh Program Green Campus, Environmental Knowledge, dan Social Influence terhadap Circular Economy Behaviour mahasiswa Universitas Sebelas Maret (UNS) menggunakan pendekatan kuantitatif dengan 255 responden yang diperoleh melalui teknik proportionate stratified random sampling. Pengumpulan data dilakukan melalui kuesioner daring yang selanjutnya dianalisis menggunakan uji instrumen, uji asumsi klasik, regresi linear berganda, serta uji hipotesis. Hasil analisis mengungkapkan bahwa ketiga variabel independen tersebut memberikan pengaruh positif dan signifikan terhadap Circular Economy Behaviour, baik secara parsial maupun simultan. Koefisien determinasi (R²) menunjukkan bahwa model mampu menjelaskan 49,1% variasi perilaku ekonomi sirkular, sementara 50,9% sisanya dipengaruhi oleh variabel eksternal di luar model. Temuan ini menegaskan bahwa internalisasi perilaku ekonomi sirkular pada mahasiswa membutuhkan sinergi antara penguatan program keberlanjutan institusional, peningkatan literasi lingkungan, dan pembentukan lingkungan sosial yang mendukung.

Kata kunci: Program Green Campus, Environmental Knowledge, Social Influence, Circular Economy Behaviour, Mahasiswa

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