POPULARIZATION OF JAZZ MUSIC BY JAZZMBENSENEN COMMUNITY ON THE SPOTIFY
Abstract
This research aims to describe the Jazzmbensenen Community's efforts to popularize Jazz music in Yogyakarta through Spotify. Using a descriptive qualitative case study approach, the study utilizes primary data from in-depth interviews and secondary data from documentation. Data analysis involves data condensation, presentation, and conclusion drawing. The findings reveal that the Jazzmbensenen community adapts European Jazz to the local culture of Yogyakarta, incorporating local events and elements into lyrics, cover art, and album titles using a constructionist approach. This strategy eliminates the elitist stigma of Jazz, preserving its Yogyakarta roots and creating a unique, accessible character. Consequently, Jazz music becomes more approachable and enjoyable for people from all walks of life, enriched with a local flavor.
Keywords: Jazz Music, Jazzmbensenen Community, Local Culture, Popularization, Spotify.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2025 Rizqi Yudha Setiana, Gilang Jiwana Adikara
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
