Visual Persuasion: Assessing the Influence of Political Posters on Voter Behavior of Bangladesh

Authors

  • Md Forhad Uddin University of Barishal, Bangladesh
  • Tabassum Nuha Bangladesh University of Professionals (BUP), Bangladesh
  • Mohammad Belal University of Barishal, Bangladesh
  • Maliha Tabassum Bangladesh University of Professionals (BUP), Bangladesh

Abstract

Political posters play a significant role in shaping voter perceptions and behaviors in Bangladesh, employing visual elements such as color, design, and symbolism to effectively communicate messages and resonate emotionally with diverse electorate groups. This study investigates the influence of these posters on voter behavior toward political candidates and parties, drawing on established theoretical frameworks like the Elaboration Likelihood Model (ELM). Through a survey-based approach, our findings reveal that posters exert substantial influence, with a majority of respondents acknowledging their role in shaping political opinions. Emotional appeals embedded in posters are shown to sway voter decisions, emphasizing the posters' effectiveness in engaging voters through both central and peripheral routes of persuasion. Moreover, the study highlights posters' enduring impact beyond elections, contributing to sustained political attitudes and fostering democratic engagement in Bangladesh's socio-political landscape. By aligning with existing literature on visual persuasion and political communication, this research underscores the critical role of posters as powerful tools in influencing public opinion and promoting civic participation.

 

Keywords: political poster, persuasion, voter behavior, Bangladesh, civic participation

Author Biographies

Md Forhad Uddin, University of Barishal

Assistant Professor, Department of Mass Communication and Journalism

Tabassum Nuha, Bangladesh University of Professionals (BUP)

Lecturer, Department of Mass Communication and Journalism

Mohammad Belal, University of Barishal

Student, Department of Mass Communication and Journalism

Maliha Tabassum, Bangladesh University of Professionals (BUP)

Assistant Professor, Department of Mass Communicatin and Journalism

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Published

2025-07-31

How to Cite

Uddin, M. F., Nuha, T., Belal, M., & Tabassum, M. (2025). Visual Persuasion: Assessing the Influence of Political Posters on Voter Behavior of Bangladesh. Informasi, 55(1), 104–115. Retrieved from https://jurnal.uny.ac.id/index.php/informasi/article/view/76268

Issue

Vol. 55 No. 1 (2025): Informasi

Section

Articles

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Copyright (c) 2025 Md Forhad Uddin, Tabassum Nuha, Mohammad Belal, Maliha Tabassum

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